Creating a Color Theme is one of the “in the beginning” activities before you can create a robust proposal template that exemplifies your branding. I was taken by the title of the presentation by my colleague, Dave Patterson, at the recent APMP Capture & Business Development Conference (CBDC), “ The Genesis Work,” where he described the activities that have to be done “in the beginning” before you start writing the proposal. Here’s how to create one.īy Dick Eassom, CF APMP Fellow (aka Wordman) Before you create that template, you need a Color Theme based on your corporate branding.

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